01 · Head of Strength
+
Vera Kade
"Load the bar. Then load it again. That's the whole book."
- Deadlift
- 225kg
- Coaching
- 11 yrs
- Cert.
- SSC / USAW
N 40°42′46″ · W 74°00′21″
Est. MMXIV
Open · 04:30 → 23:00
Chapter 001
The Iron Doctrine
— Strength Institute · Brooklyn
IRONVEINSTRENGTH.
A private strength & conditioning house. Coaching only. No mirrors, no music you didn't earn. Just work, measured.
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— 002 / Method
We don't sell motivation.
We sell reps.
- 01
Assess↗
InBody, movement screen, and a truthful conversation about your last twelve months.
- 02
Prescribe↗
A written 12-week block. Percentages, RPE targets, and the nutrition floor you need.
- 03
Coach↗
Every session on the floor with a coach. No autopilot, no vibes, no scrolling.
- 04
Report↗
Bi-weekly numbers. Load moved, calories eaten, sleep logged. Progress is math.
— 003 / The Staff
Coaches,
not influencers.
Every session is coached in person. Rotate through three specialists across a 12-week block.
02 · Powerlifting
+
Marcus Halloran
"Discipline is a set of small refusals, repeated on schedule."
- Total
- 802.5kg
- Coaching
- 14 yrs
- Cert.
- IPF · NSCA
03 · Conditioning
+
Elias Ó Braon
"You don't rise to the occasion. You fall to your training."
- 5K
- 16:12
- Coaching
- 8 yrs
- Cert.
- PN1 · CSCS
NO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UP
NO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UPNO CONTRACTSNO EXCUSESCANCEL ANYTIMESHOW UP
— 004 / Plans
Priced honestly. Billed monthly.
Open Floor01
$89/ month
Access. You bring the program.
- ▸Unlimited floor access
- ▸Locker + towel service
- ▸Two InBody scans / yr
- ▸Community programming (Fri)
Most chosen
Coached02
$249/ month
The core product. Coaching in every session.
- ▸3 coached sessions / wk
- ▸Written 12-wk block
- ▸Nutrition floor & macros
- ▸Monthly video review
- ▸Priority booking
Private03
$540/ month
One coach, one athlete, one goal.
- ▸3 private 1:1 sessions
- ▸Weekly programming update
- ▸Full nutrition coaching
- ▸24h coach line
- ▸Recovery: sauna / plunge
— 005 / Fuel Calculator
Do the math.
Then eat it.
Mifflin–St Jeor equation, adjusted for your training load. Numbers are honest — you still have to weigh the rice.
Sex
Age28yrs
Height178cm
Weight78kg
Activity
OutputLive
BMR
1,758
kcal / rest
TDEE
2,725
kcal / day
Fat loss
2,180 kcal
−20% deficit
Maintain
2,725 kcal
Recomp / performance
Muscle gain
3,134 kcal
+15% surplus
Protein
156g
Water
2.6L
Sleep
7–9h
— 006 / Journal
Field notes
from the floor.
J-024
07 · 2026
Programming
The 12-week block: why we don't do 8.
Eight weeks moves the needle. Twelve weeks changes the needle. A read on hypertrophy timelines outside of a lab.
6 min→
J-023
06 · 2026
Nutrition
Protein isn't the problem — carbs are the story.
Everyone talks grams of protein. Nobody talks about training-day carbs. Here's what a decade of food logs looks like.
9 min→
J-022
05 · 2026
Recovery
Sleep is the cheapest performance drug.
You can't out-supplement six hours. A practical protocol for people who don't want a wearable religion.
5 min→
— 007 / Enlist
Walk in.
Get assessed.
45-minute complimentary assessment. Movement screen, InBody, and a straight answer on whether we're the right room for you.
- Address
- 412 Wythe Ave
Brooklyn NY 11249 - Hours
- Mon–Sat
04:30 → 23:00 - Phone
- +1 (555) 123-4567
- floor@ironvein.co